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North Lake Tahoe

School of Thought Agency hired me to help them land the North Lake Tahoe account. With the campaign, our goal was to drive traffic to the mountains that were oh-so close yet oh-so overlooked. The campaigns were arresting, and loved by Bay Area natives and they worked: hotel sales rose by 30%. Needless to say, the agency became AOR.

Project Roles
Art Director
Company
School of Thought
Skills
Art Direction, Design
Media
Advertising
Project Industries
Travel/Tourism
North Lake Tahoe
North Lake Tahoe