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Sharks Rescored

A conservation initiative that uses music to change our perception of sharks. Over 100 million sharks are killed a year by humans. But why don't more people care? Ever since the movie "Jaws", music has made sharks out to be vengeful killers. So if music can vilify sharks, does it also have the power to save them? Introducing Sharks Rescored, a conservation initiative that uses music to change our perception of a species we've been taught to fear. That's why we teamed up an Oscar nominated composer J. Ralph with a marine biologist to write a new score for sharks. Recorded at Abbey Road Studios, the six minute new score premiered on Discovery Channel during Shark Week.

Project Roles
Copywriter
Company
Deutsch
Skills
Copywriting
Media
Branded Content, Interactive Videos
Collaborators