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PUMA 'No Place Like' Look Book

CONCEPT + PRINT DESIGN + PHOTO ART DIRECTION /// Every season the PUMA PR team sends a cohesive look book to fashion magazines and influencers to showcase the premiere selection of PUMA sport and lifestyle pieces. For Autumn Winter 2009 our theme of ‘No Place Like’ played off the idea of sport embodying a big part of people’s lives. So we constructed themed rooms for each category where these products could live. Of course, mixing in a little PUMA quirk and fun. The piece was not only successful at catching the attention of the fashion editors, but earned HOW magazine’s ‘Consumer Merit’ In-House Design Award. /// SEASON: Autumn Winter 2009 /// PHOTOGRAPHER: Jon Johnson /// DIMENSIONS: 8″ x 10″, 52 pages /// PRINTING: Four-color process /// COLLABORATED WITH: Alex Lowe /// HONORS: ‘Consumer Merit’, HOW Magazine, 2010 In-House Design Award

Project Roles
Art Director, Designer
Company
Puma
Skills
Adobe InDesign, Art Direction, Conceptual, Design, Print
Media
Advertising, Key Art
Project Industries
Fashion, Lifestyle, Sports
PUMA 'No Place Like' Look Book
PUMA 'No Place Like' Look Book
PUMA 'No Place Like' Look Book
PUMA 'No Place Like' Look Book
PUMA 'No Place Like' Look Book
PUMA 'No Place Like' Look Book
PUMA 'No Place Like' Look Book
PUMA 'No Place Like' Look Book
PUMA 'No Place Like' Look Book
PUMA 'No Place Like' Look Book
PUMA 'No Place Like' Look Book
PUMA 'No Place Like' Look Book