Cycle of Lives
Under the umbrella of its start-up charity organization, the Cycle of Lives was a solo cross-country bike ride by the founder to raise funds for independent cancer researchers and care providers.
Single-handedly, I launched the foundation by creating all its materials and identities and executing a press campaign. Then I managed the two-month ride, securing sponsors and promo partners while maintaining press coverage in the dozens of individual markets.
- Project Roles
- Art Director, Content Producer, Copywriter, Creative Director, Director, Event Producer, Writer
- Cycle of Lives
- Art Direction, Broadcast, Cat Herding, Commercial, Content, Content Management, Copywriting, Creative Direction, Editorial, Humor, Managing Budgets, Photojournalism, Print, Project Management, Radio, Social, Travel, TV
- Budgets, Commercials - Broadcast, Commercials - Radio, Editorial Writings, Events, Parties, Pitch Decks, Presentations, Short Films, Social Media Content, Social Media Copy, Websites
- Project Industries