The Snooty Pig whiskey: Brand Identity | Package Design
Concept, brand identity, and package design for whiskey beverage brand.
A serious whiskey with a sense of humor. Inspired by quaint old English pubs, The Snooty Pig name pairs well with both a classic Old Style serif typeface, and also an adorably cute, but supercilious pig.
To prepare for a potential project with a craft distiller company, I created the Snooty Pig brand to further display my capabilities in an area of design that I’m really passionate about—food & beverage packaging—and more specifically, alcoholic beverages. In addition to the actual commercially produced food & beverage projects in my portfolio, my goal was to show an even wider range of styles.
Shown are the three whiskey bottle and flat label designs, top-of-bottle cork design with TSP monogram, and various branded coasters and apparel applications featuring the logo, monogram, and pig portrait.
>> Concept | Naming | Brand Identity | Illustration | Package Design | Promotional Items
- Project Roles
- Designer, Art Director, Artist, Illustrator, Retoucher
- Adobe Illustrator, Adobe Photoshop, Rendering, Art Direction, Conceptual, Copywriting, Creative Direction, Design, Print, Retouching, Vector, Visual Development
- Branded Content, Logos, Packaging, Visual Designs, Brand Identity, Branding
- Project Industries
- Beverage, Packaged Goods