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Star Wars. BB8. Sphero.

What: In Star Wars VII The Force Awakens, audiences are introduced to a new droid –BB8. Disney, who now owns the franchise, picked a small startup in Boulder CO to build the consumer version. The creation of that version required an exploration into personality and the development of a "real life" BB8 character. Assignment: Create a Star Wars licensed droid that is engaging to the young and old alike using a character engine that employs both a software and hardware solution to bring plastic, circuits and gears to life. The project required a great deal of effort organizing and aligning team members around feature priorities for the first release. Note: as this is an intriguing project for many, I'm happy to discuss the details in person. I presented my learnings in a talk to the User Experience department at Savannah College of Art and Design in the Spring of 2017. The following information reflects only a few elements that informed the Concept stage. All work is attributed to Sphero.

Project Roles
Creative Director, Interactive Producer, Product Designer
Company
Sphero
Skills
Adobe InDesign, Cat Herding, Sketch
Media
App Design, Augmented Reality, Branded Content
Project Industries
Augmented Reality, Entertainment, Hardware
Star Wars. BB8. Sphero.
Star Wars. BB8. Sphero.
Star Wars. BB8. Sphero.
Star Wars. BB8. Sphero.
Star Wars. BB8. Sphero.
Star Wars. BB8. Sphero.
Star Wars. BB8. Sphero.