Star Wars. BB8. Sphero.
What: In Star Wars VII The Force Awakens, audiences are introduced to a new droid –BB8. Disney, who now owns the franchise, picked a small startup in Boulder CO to build the consumer version. The creation of that version required an exploration into personality and the development of a "real life" BB8 character.
Assignment: Create a Star Wars licensed droid that is engaging to the young and old alike using a character engine that employs both a software and hardware solution to bring plastic, circuits and gears to life. The project required a great deal of effort organizing and aligning team members around feature priorities for the first release.
Note: as this is an intriguing project for many, I'm happy to discuss the details in person. I presented my learnings in a talk to the User Experience department at Savannah College of Art and Design in the Spring of 2017. The following information reflects only a few elements that informed the Concept stage. All work is attributed to Sphero.
- Project Roles
- Creative Director, Interactive Producer, Product Designer
- Adobe InDesign, Cat Herding, Sketch
- App Design, Augmented Reality, Branded Content
- Project Industries
- Augmented Reality, Entertainment, Hardware