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Be Your Own Baby

Upstream USA, a non-profit, has made birth control free for women in the state of Delaware and they wanted us to tell the world about it. What better way to do it than with a hilarious music video with a huge neon uterus, girls dancing on a giant pill pack and a hot pink lowrider with a sparkly IUD hanging from the rearview mirror? We created a music video, website, social campaign and swag to inform women of the initiative, make them laugh, and get them the protection they need. Who says the revolution can't be funny?

Project Roles
Copywriter, Creative Director
Company
Upstream USA
Skills
Copywriting, Music, Social
Media
Music Videos
Project Industries
Music, Non-Profit
Be Your Own Baby
Be Your Own Baby
Be Your Own Baby
Be Your Own Baby
Collaborators