vitaminwater Social Club
Antarctic created the vitaminwater social club, transforming a traditional brand activation event into an audience-led movement of advocates. The vitaminwater social club ran for 30 days in total with 55 events in the heart of Seattle’s Capitol Hill neighborhood, ignited by third-party involvement from world renowned .org’s such as 826.org, top-tier media hubs, and high-profile bands including Macklemore.
Services:Production, Strategy, and Spatial Design
- Project Roles
- Creative Director, Creative Technologist
- Creative Direction, Digital Tech
- 360° Video, 3D Illustrations, Advertising, Architectural Visualization, Architecture, Branded Content, Budgets, E-commerce Platforms, Environmental Design, Interactive Videos, Parties, Social Media Content, Video Installations
- Project Industries