Moksha Yoga Global Name Change

Modo Yoga, began in 2004 by Ted Grand and Jessica Robertson, came to us with a comprehensive communication problem. Not only were they changing their name in the United States due to a pending legal challenge, they were also establishing a formal franchise agreement within their 75 independently owned yoga studios spread across North America. Each studio had a different look and feel and the group overall lacked a clear, cohesive visual communication which communicated Modo’s brand heritage and history.

Project Roles
Creative Director
modo yoga
Creative Direction
Advertising, Apparel, Concept Art, Environmental Design, Service Designs
Project Industries
Lifestyle, Luxury, Sports
Moksha Yoga Global Name Change