Moksha Yoga Global Name Change

Modo Yoga, began in 2004 by Ted Grand and Jessica Robertson, came to us with a comprehensive communication problem. Not only were they changing their name in the United States due to a pending legal challenge, they were also establishing a formal franchise agreement within their 75 independently owned yoga studios spread across North America. Each studio had a different look and feel and the group overall lacked a clear, cohesive visual communication which communicated Modo’s brand heritage and history.