Appocalypse

Appocalypse was the opening video at the Worldwide Developers Conference, aka WWDC. As one of Apple's largest events, WWDC brings together thousands of developers each year. We created this video to highlight how important they are for humanity. Without their creativity and dedication, would life ever be the same? I was an art director on the project amongst a group of copywriters, strategists, and other art directors. I was involved in the concept development, storyboarding and pitching process.