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Crossfit Soul 2017 Logo

As Lead Graphic Designer for Crossfit Soul, I was given the task a yearly rebrand via logo design. In this project, I communicated with the client to understand what they're searching for, and then applied that information to my sketches. I then began to test various sketches on Illustrator until the client was content was joyous with the final outcome.

Project Roles
Creative Director, Designer, Motion Designer
Crossfit Soul
Adobe Illustrator, After Effects
2D Animations, Apparel, Branded Content, Logos
Project Industries
Crossfit Soul 2017 Logo
Crossfit Soul 2017 Logo