Crossfit Soul 2017 Logo
As Lead Graphic Designer for Crossfit Soul, I was given the task a yearly rebrand via logo design. In this project, I communicated with the client to understand what they're searching for, and then applied that information to my sketches. I then began to test various sketches on Illustrator until the client was content was joyous with the final outcome.
- Project Roles
- Creative Director, Designer, Motion Designer
- Crossfit Soul
- Adobe Illustrator, After Effects
- 2D Animations, Apparel, Branded Content, Logos
- Project Industries