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NBC Kids: Sprout Talks Tech

I led a quantitative study into the ways modern parents are grappling with integrating technology into their children's lives. The results were transformed into consumer-facing content, putting NBC's new kids' channel, Sprout, at the center of the conversation. Parents could even take the quiz themselves to see how they stack up against the rest of the nation.

Project Roles
Director
Company
Big Spaceship
Skills
Strategy
Media
Advertising, Commercials - Video, Websites
Project Industries
Education, Entertainment