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Smell-O-Thon

We crashed the Rolling Stone Lollapalooza party and created a live game where people needed to sniff out the fresh scent of Gain. Awards: 2014 Kinsale Sharks Awards Bronze Ambient - 2014 El Sol Shortlist - 2014 USH Idea Awards Shortlist

Project Roles
Art Director, Designer
Company
(P&G) Gain Laundry Detergent
Skills
Art Direction, Conceptual, Digital, Entertainment, Environmental, Experiential, Interactive, Lifestyle, Live Action, Mobile, Multi-cultural, Night Life, Reality, Social, Design, Game Design, Humor, Integrated, Interaction, Stunts
Media
Advertising, Events, Games - Mobile, Interactive Installations, Mobile Apps, Case Study Videos
Smell-O-Thon