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Cranberry Health Video

Ocean Spray was going to launch a new product in a few Asian markets, however, they had a small issue. The target demographic was unfamiliar with the cranberry, so they asked us to create an educational video showcasing all the benefits of the cranberry. I concepted and wrote the direction and script for the video. I also worked with the animator to create the vibrant and eccentric world within the cranberry.

Project Roles
Copywriter
Company
Hornall Anderson
Skills
Copywriting
Media
3D Animations, 3D Illustrations, Commercials - Video
Project Industries
Packaged Goods, Retail
Cranberry Health Video