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COMMON THREADS

The Fabric of Our Lives is more than a bit of clever copywriting. It is very much the truth. Cotton is part of our everyday and connects us in myriad ways. This digital film series explores these connections and gives real meaning to catchy jingle. Each film is accompanied by a curated shopping collection, so the complete experience not only touts the importance of cotton, but it also directly increases sales of cotton goods. Creative Directors: Cassandra Anderson, Marilyn Kam Art Director: Rachel Newell Copywriter: Tyler Kirsch Director: Ry-Russo Young

Project Roles
Art Director, Creative Director
Skills
Art Direction, Conceptual
Media
Social Media Content
COMMON THREADS
COMMON THREADS