Apple Music imagines a world where we all march to the beat of our own drum. With algorithm's augmented by actual DJs helping to plan the next perfect track in your playlist, that world is coming close to fruition. Beats One Radio, the first in a series of live-broadcast music stations, harkens back to the days where we all jammed to the same hit programs and delivers a universality to popular music that was missing in the disparate daze of digital downloads. The product branding of Apple Music places an emphasis on muted, moody photography that evokes the classic styles of rock & roll album covers, and reflects an authentic street and studio style natural to each music genre.
- Project Roles
- Design, Low / High Fidelity Prototyping
- Mobile Apps, Websites