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SK-II - Digital campaign

The concept was to inspire women around the globe to participate in “SK-II Asia Touch Experiments” by submitting their own touch ritual to our site. Using their webcam, women could demonstrate and share how they use touch as a beauty ritual. We would then compile the data from each respective country using our own proprietary algorithm to create the Universal Touch Ritual (which would be visualized in video/gif form). Users could explore touch rituals by different filters such as country, traditions, age, and rituals and learn about the proven touch ritual – using SK-II’s Facial Treatment Essence.

Project Roles
Designer
Company
SK-II
Skills
Adobe Photoshop, Digital
Media
Websites
Project Industries
Beauty, Luxury
SK-II - Digital campaign
SK-II - Digital campaign
SK-II - Digital campaign
SK-II - Digital campaign