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Staples

I conceived of, wrote, and creative directed only the fourth rebrand in Staples' 30-year history. It's not just a new tagline — it's a new attitude, a new exploration of what actually makes work worthwhile. I freaking love this idea.

Project Roles
Copywriter, Creative Director
Company
MRM//McCann
Skills
Conceptual, Copywriting, Creative Direction, Music, Post-Production
Media
Brand Films, Brand Guidelines, Branded Content, Commercials - Broadcast, Commercials - Video, Events, Logos, Short Films, Social Media Content, Websites
Project Industries
Retail
Staples
Collaborators