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Staples
I conceived of, wrote, and creative directed only the fourth rebrand in Staples' 30-year history. It's not just a new tagline — it's a new attitude, a new exploration of what actually makes work worthwhile. I freaking love this idea.
- Project Roles
- Copywriter, Creative Director
- Company
- MRM//McCann
- Skills
- Conceptual, Copywriting, Creative Direction, Music, Post-Production
- Media
- Brand Films, Brand Guidelines, Branded Content, Commercials - Broadcast, Commercials - Video, Events, Logos, Short Films, Social Media Content, Websites
- Project Industries
- Retail
