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San Jose Earthquakes - Rebrand

After 30 years, the San Jose Earthquakes needed to revamp and revitalize their club’s identity with a new logo that spoke to Bay Area soccer fans of all ages. I manage a mid sized team of creatives through multiple rounds of concepting to arrive at a new brand identity that better captured the spirit of the club. In addition, I helped manage the creation of: • the club’s values of Unity, Devotion and Heritage • club motto “Forward As One” • teaser TV spots • logo unveil video • Start of Season graphics • OOH campaign • stadium graphics

Project Roles
Producer
Company
Fiction
Skills
2D, 3D, Print, Project Management, Wrangling - Creatives
Media
Advertising, Brand Guidelines, Branded Content, Commercials - Broadcast, Commercials - Radio, Environmental Design, Events, Logos, Photography
Project Industries
Sports
San Jose Earthquakes - Rebrand
San Jose Earthquakes - Rebrand
San Jose Earthquakes - Rebrand