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AirTran Airways - EveryFlight.com

AirTran wanted to add a new amenity on their planes. So we turned to the people to find out what they wanted on every flight. Each one of their answers was collected on EveryFlight.com in real time and displayed for all to see. And vote on. Hundreds of thousands of people gave us their best suggestions, including Stephen Colbert, whose suggestion was, of course, "Stephen Colbert on every flight." It was close.

Project Roles
Creative Director
Company
AirTran Airways
Skills
Art Direction, Broadcast, Comedy, Conceptual, Content, Copywriting, Creative Direction, Digital, Editing, Integrated, Interactive, Management of Teams 1-10, Outdoor, Post-Production, Print, Social, Strategy, TV
Media
Advertising, Brand Films, Commercials - Broadcast, Commercials - Video, Microsites, Social Media Content, Websites
Project Industries
Advertising, Travel/Tourism
AirTran Airways - EveryFlight.com