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PlayStation - Bid For Greatness

Sony PlayStation invited Gamers to use their gold trophies—digital memorabilia earned through in-game accomplishments—to bid on garbs worn by actors in "Greatness Awaits”. The digital auctioning hub not only extended the shelf-life of the campaign, it became a reusable engagement platform for loyal fans.

Project Roles
Designer
Company
Bartle Bogle Hegarty
Skills
Design, Interactive
Media
Microsites, UI Design, Visual Designs, Web Apps, Websites
Project Industries
Advertising
PlayStation - Bid For Greatness
PlayStation - Bid For Greatness
PlayStation - Bid For Greatness
PlayStation - Bid For Greatness
PlayStation - Bid For Greatness