PlayStation - Bid For Greatness
Sony PlayStation invited Gamers to use their gold trophies—digital memorabilia earned through in-game accomplishments—to bid on garbs worn by actors in "Greatness Awaits”. The digital auctioning hub not only extended the shelf-life of the campaign, it became a reusable engagement platform for loyal fans.
- Project Roles
- Bartle Bogle Hegarty
- Design, Interactive
- Microsites, UI Design, Visual Designs, Web Apps, Websites
- Project Industries