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Harvard Museum of Natural History

The Harvard Museum of Natural History's mission is to enhance public understanding and appreciation of the natural world and the human place in it, sparking curiosity and a spirit of discovery in people of all ages. However, its current identity is dull and inconsistent, failing to position it this way. The new identity for the museum revolves around a responsive logo that aids in the visitors' understanding of the exhibits while celebrating the history of the earth.

Project Roles
Art Director, Designer, Motion Designer
Skills
Adobe Illustrator, After Effects, Black & White, Conceptual, Copywriting, Design, Digital, Environmental, Motion, Print
Media
Advertising, Branded Content, Environmental Design, Infographics, Logos, Motion Graphics, Posters, Wayfinding
Project Industries
Education, Non-Profit
Harvard Museum of Natural History
Harvard Museum of Natural History
Harvard Museum of Natural History
Harvard Museum of Natural History