Established in 1660, Falmouth stands as the second-largest municipality on Cape Cod today. Of the town's 54 square miles, 19% is water. Falmouth's identity system portrays the elegance of the town's landscape coupled with its roots in colonial American history.
Falmouth's landscape primarily consists of beaches, which are unique in the way they feel. The beaches are vast and light, consisting of white sand and broad horizons. The identity aims to portray the feeling, or experience, of Falmouth's landscape rather than literally depicting it. Through the modern interpretation of historic colors, carefully selected typefaces, and abstract textures, the identity celebrates the distinct beauty and charming character of the town.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design, Location, Print
- Advertising, Books, Brand Guidelines, Branded Content, Logos, Patterns
- Project Industries
- Government, Lifestyle, Travel/Tourism