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Turkish Airlines Rebrand

Turkish Airlines is a luxury airline that flies to more destinations non-stop than any other airline in the world. The Turkish Airlines brand is built around a sense of elegance, travel, and adventure, and maintains flexibility throughout a variety of applications, both print and digital. A sense of modern luxury informs the identity— from a smooth logomark inspired by the forms in Turkish calligraphy, to photography capturing moments of comfort and magnificence, a carefully curated use of white space, and colors inspired by the unique beauty of Turkey's art and architecture. The Turkish Airlines brand invites passengers along a pleasant and comfortable ride to their next destination.

Project Roles
Art Director, Designer
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Copywriting, Design, Food, Print
Media
Advertising, Brand Guidelines, Branded Content, Logos, Typography
Project Industries
Travel/Tourism
Turkish Airlines Rebrand
Turkish Airlines Rebrand
Turkish Airlines Rebrand
Turkish Airlines Rebrand
Turkish Airlines Rebrand
Turkish Airlines Rebrand
Turkish Airlines Rebrand
Turkish Airlines Rebrand
Turkish Airlines Rebrand
Turkish Airlines Rebrand
Turkish Airlines Rebrand
Turkish Airlines Rebrand