Turkish Airlines Rebrand
Turkish Airlines is a luxury airline that flies to more destinations non-stop than any other airline in the world. The Turkish Airlines brand is built around a sense of elegance, travel, and adventure, and maintains flexibility throughout a variety of applications, both print and digital.
A sense of modern luxury informs the identity— from a smooth logomark inspired by the forms in Turkish calligraphy, to photography capturing moments of comfort and magnificence, a carefully curated use of white space, and colors inspired by the unique beauty of Turkey's art and architecture. The Turkish Airlines brand invites passengers along a pleasant and comfortable ride to their next destination.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Copywriting, Design, Food, Print
- Advertising, Brand Guidelines, Branded Content, Logos, Typography
- Project Industries