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The Royalty Pack

The Ask: Write a collection manifesto and product descriptions for The Royalty Pack, a special set of sneakers released for NBA’s All Star Weekend 2016. Manifesto: “On the court, royalty is not given. Royalty is earned. Your legacy is defined by the work you put in. Every minute of every day. No excuses. No timeouts. You play to win, then you play to win more. Rule All Courts.” Collection Introduction: “Built to inspire those who always bring their game, the Royalty Pack is an expression of unified basketball dominance and an unwavering quest to rule all courts. Follow the footsteps of greatness and earn your own royalty.”

Project Roles
Copywriter
Company
Nike
Skills
Copywriting
Media
Advertising
Project Industries
Advertising
The Royalty Pack