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JetBlue: Gronk Wants to Fly

JetBlue recently signed on as the official airline of the New England Patriots, and it celebrates the partnership in this spot featuring Patriots star player Rob Gronkowski. By coincidence, Gronkowski's uncle is JetBlue chief pilot Paul Hocking, so both star together in the ad, with Gronk asking his uncle whether he can have a go at flying the plane. Of course, the answer is no -- but he does get another role. The spot, the first in a five-part series, is by Mullen Lowe and introduces the hashtag #GronkIsMyCoPilot.

Project Roles
Editor (Brand/Content)
Company
MullenLowe
Skills
Adobe Premiere Pro
Media
Commercials - Video
Project Industries
Advertising