After years of grit and passion, resulting in $150m of yearly global sales, MusclePharm knew it needed to reposition itself to reach new heights in this modern era of fitness. Starting with comprehensive research, including thousands of consumer interviews, Idol developed a new strategy and fresh brand evolution, targeting a wider audience. With new product innovation introducing the Natural SeriesTM, FitMissTM, and Sport SeriesTM suite of brands, MusclePharm has set the stage for a new legacy of performance, accessible to every type of athlete — not just legacy customers.
- Project Roles
- Creative Director, Designer
- Creative Direction, Design, Adobe InDesign, Adobe Photoshop
- Brand Guidelines, Infographics, Mood Boards, Visual Designs, Branding
- Project Industries