Subaru Mountain Partnership
Every year Subaru donates a fleet of cars to be used by associates of a partnering mountain resort to promote the sale of a new Subaru and two season passes. I was given the opportunity to design the 2014-2015 and 2015-2016 campaigns which include a car warp, window cling, table top signage, HTML 5 banner ads and web graphics. These campaigns embody the sense of adventure shared by those who ski or snowboard.
The 2015-2016 campaign needed to be edgy and flexible in order to be customized for other participating resorts in the Nation. After developing the campaign for Mt. Hood, the designs were personalized through a bright color palette, mountain specific photography, and a mountain cut-out. This campaign included: Mt. Hood, Copper Mountain and Sierra-at-Tahoe.
For the 2014-2015 campaign, I illustrated local iconic elements for both Timberline Lodge and Skibowl resorts. The hand done approach on a brand new Subaru Outback created an eye-catching juxtaposition for viewers to experience when the cars drove on the streets of Portland and Highway 26. This concept was then translated to POP Materials and banner ads. Created with Kristen O'Toole.
- Project Roles
- Fish Marketing
- 2D, 3D, Adobe Illustrator, Adobe Photoshop, Outdoor, Retouching, SEO, Storyboarding, Strategy, Traditional / Hand-drawn
- Advertising, Illustrations, Photographs, Posters, Typography, Visual Designs
- Project Industries
- Automotive, Sports