Grocer’s Warehouse is a renovation of a manufacturing facility originally built in 1949 by Kansas City grocer Fred Wolferman. The 60,000 square foot warehouse sits at the base of historic Roanoke Park. The flagship tenant, Hufft Projects – a multi-disciplinary design studio, led the renovation of the historic warehouse.
The visual identity for Grocer’s Warehouse speaks to the rich history of the building and its original use, but also to its modern day redevelopment. A juxtaposed mix of nostalgia and contemporary design, the concept draws inspiration from building relics, vintage Wolferman advertisements, 1940’s signage; paired with present-day life in the building and its distinctive offering as a multifaceted, high design space.
- Project Roles
- Art Director, Creative Director, Designer
- Grocer's Warehouse
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, After Effects, Art Direction, Commercial, Conceptual, Design, Digital, Environmental, Lifestyle, Reality, Type Design, User Behavior Research, Vector, Visual Development
- 2D Animations, Advertising, Architectural Visualization, Architecture, Brand Films, Brand Guidelines, Branded Content, Environmental Design, Lettering, Logos, Motion Graphics, Murals, Social Media Content, Visual Designs, Wayfinding, Websites
- Project Industries
- Lifestyle, Luxury, Real Estate, Travel/Tourism