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Nike Ugokidasse

In 2012, Nike+ launched its most innovative digital products to date. And we wanted Japanese consumers to experience them all before they came to market. To reach our audience, we took inspiration from a Japanese obsession – gaming.

Project Roles
Art Director, Creative Director
Company
AKQA
Skills
Art Direction, Conceptual, Creative Direction
Media
Games - Board, Games - Console, Interactive Installations
Project Industries
Sports
Nike Ugokidasse
Nike Ugokidasse