This film was part of Cadillac's launch of their ATS line. It is one of a series I created working directly with this client, developing the concept and taking it through production and final edit. I covered all creative functions including directing the film on location across British Columbia, working in conjunction with my production company and various Cadillac clients. The project also included team members from Cadillac's agency of record who were vital to its success. This film not only demonstrated a partnership between myself and the AOR, but an unprecedented efficiency and capability in time-to-market.
- Project Roles
- Art Director, Copywriter, Creative Director, Director
- Art Direction, Camera Car, Conceptual, Creative Direction, Filmmaking
- Advertising, Commercials - Broadcast, Commercials - Video
- Project Industries
- Augmented Reality, Automotive