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Nike: Why Flyknit?

For the last World Cup Nike introduced its first football boot made with Flyknit. The Magista is super light, very strong and has a sock-like fit built around a one-piece, woven upper. Some football consumers remained skeptical, so we created a video that leverages behind-the-scenes prototype testing from the best players in the world (Andrés Iniesta, Mario Götze and Blaise Matuidi) to better explain and affirm the new, game-changing technology.

Project Roles
Copywriter
Company
AKQA Portland
Skills
Copywriting
Media
Commercials - Video
Project Industries
Sports
Nike: Why Flyknit?