RETHINKING GERBER'S WEB EXPERIENCE / 2013.
Gerber is an iconic brand with hugely valuable educational content. But moms were struggling to navigate the site, and all this knowledge was getting lost. We needed to make all this content and resources palatable to a stressed and time-stretched target, whose needs change every week.
The entire experience is designed around mom's needs, making Gerber a crucial part of her life. We used a familiar approach to discovery, making content modules clearly identifiable by type and color, so mom could easily recognize if the content was relevant to her needs at that time in her baby’s journey.
Ultimately, we shifted Gerber’s positioning from a brand known for product to a brand of support and services that first-time moms can’t live without.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Design, Interactive, Vector
- Advertising, Icons, Illustrations, UI Design, UX Designs, Visual Designs, Web Apps, Websites
- Project Industries
- Advertising, Packaged Goods