Fire Island Show Launch Brand Creative

In this role, I was the lead producer on a new show launch from concept phase through execution and delivery. The promos for this Logo docu-series about six guys sharing a summer house on Fire Island also inspired the "Cherry Grove" spoof starring the women of SNL. Oversaw production of creative pitches, scripts, in-show graphics packaging, motion graphics, on-air promos, digital/social videos, music licensing. Hired agencies, freelance writer/producers, and editors. Managed video and photography shoots. Work closely with VP Creative Director, Senior Art Director, digital/social teams, marketing and legal to ensure project delivered on time and on budget. Full launch included: :30 promo, :15 tease, 1:50 launch trailer, Full season of episodics, Full season of interstitials, Meet the Cast features for digital and social, In-show graphic package, Promo graphics, Key art, Billboards, Full media buy assets, Promo photo shoot in NY, NY

Project Roles
Line Producer, Content Strategist, Post Producer
Logo TV
Conceptual, Content Management, Integrated, Managing Budgets, Post-Production, Producing, Wrangling - Creatives, Brand Strategy, Creative Strategy
Branded Content, Commercials - Broadcast, Key Art, Logos, Motion Graphics, Photography, Social Media Content
Project Industries
Entertainment, Media
Fire Island Show Launch Brand Creative