Fire Island Show Launch Brand Creative
In this role, I was the lead producer on a new show launch from concept phase through execution and delivery. The promos for this Logo docu-series about six guys sharing a summer house on Fire Island also inspired the "Cherry Grove" spoof starring the women of SNL.
Oversaw production of creative pitches, scripts, in-show graphics packaging, motion graphics, on-air promos, digital/social videos, music licensing. Hired agencies, freelance writer/producers, and editors. Managed video and photography shoots. Work closely with VP Creative Director, Senior Art Director, digital/social teams, marketing and legal to ensure project delivered on time and on budget.
Full launch included:
1:50 launch trailer,
Full season of episodics,
Full season of interstitials,
Meet the Cast features for digital and social,
In-show graphic package,
Full media buy assets,
Promo photo shoot in NY, NY