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Tang · Pipes

At the time, Tang’s taste-driven brand message had successfully placed the product at the top of its category (fruit-flavored powdered drinks). However, a challenger brand with deep marketing pockets was quickly working its way towards second place. Luckily, Kraft had one in the chamber: Kids Win, a campaign delving into the ingenuity and fun that kids have just because they're kids. This highly-anticipated piece required our team to revolve said insight around the drink, featuring one particular request: "Show Tang everywhere". Challenge accepted.

Project Roles
Copywriter
Company
Kraft
Skills
Conceptual
Media
Commercials - Broadcast
Project Industries
Packaged Goods