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FORD HUB

Ford Hub at Westfield World Trade Center in New York City. Located within the Oculus, one of NYC’s busiest transit hubs, the space is designed to promote the ways Ford is thinking about the future of transportation. The interior features various interactive exhibits, both analog and digital, with its centerpiece featuring a kinetic mobility sculpture that uses marbles to show multimodal traffic patterns. LIGHT WHEELS Light Wheels is a mounted installation of 5,000 Ford die cast vehicles, each car is illuminated with LED lights that react to visitors walking by.

Project Roles
Designer, Set Designer, Art Director
Company
Ford Motor Company
Skills
Adobe Photoshop, 3D, Interactive, Experiential
Media
Interactive Installations, Advertising, Art
Project Industries
Advertising, Retail, Technology
FORD HUB
FORD HUB
FORD HUB
FORD HUB
FORD HUB
FORD HUB
FORD HUB
FORD HUB
FORD HUB