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Marshalls - Choose Day

Tuesday is quite possibly the most predictable day of the week. To break up the monotony of Tuesday, Marshalls launched the first ever live sweepstakes. Every Tuesday for seven weeks, Marshalls broadcast a surprising stunt live on Facebook. Everyone who engaged during the live broadcast would be entered into winning the grand prize for that week.

Project Roles
Executive Producer
Leo Burnett
Live Action, Stunts
Interactive Videos
Project Industries
Advertising, Retail
Marshalls - Choose Day