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Crayola, Color Alive product promotion.

Small banner campaign, targeting both mothers & children. I was tasked to animate the banners with art from other digital static art & copy in a way that educate the consumer of the basic functionality of the product. The campaign had the same art, but different copy depending on target. Just 2 animated units + animated gif units basically repeating the animated html5 units. The animation is what stands out, but what proved an unexpected challenge was the Ksize, but by recycling/css trickery and prioritizing of elements it passed client approval and deployment specs.

Project Roles
Animator, Designer, Developer, Motion Designer, UX/IA Designer
2D, Adobe Photoshop, CSS, Design, HTML, JavaScript, Motion, Scripting, Storyboarding
2D Animations, Advertising, GIFs, Motion Graphics, UX Designs
Project Industries
Crayola, Color Alive product promotion.