Crayola, Color Alive product promotion.
Small banner campaign, targeting both mothers & children. I was tasked to animate the banners with art from other digital static art & copy in a way that educate the consumer of the basic functionality of the product.
The campaign had the same art, but different copy depending on target.
Just 2 animated units + animated gif units basically repeating the animated html5 units.
The animation is what stands out, but what proved an unexpected challenge was the Ksize, but by recycling/css trickery and prioritizing of elements it passed client approval and deployment specs.
- Project Roles
- Animator, Designer, Developer, Motion Designer, UX/IA Designer
- 2D Animations, Advertising, GIFs, Motion Graphics, UX Designs
- Project Industries