Sherryfest - Celebrating All Aspects of the Spanish Wine Sherry
Sherry is something wine lovers have had a tough time wrapping their taste buds around. Many people have preconceived notions about this Spanish wine, associating it with a sickeningly sweet dessert wine grandma would enjoy from time to time.
Rosemary Gray and Peter Liem wanted to change this. They approached me to create a web presence for Sherryfest, a festival held in NYC that would celebrate all aspects of this magnificent Spanish wine.
Sherryfest consisted of a number of different events, including a Grand Tasting with 100+ sherries being poured, in-store tastings, seminars and dinners. With the exception of in-store tastings, all events required pre-registration through the website.
The Sherryfest team wanted the freedom to manage these events themselves, so I used WordPress with Events Manager Pro to make managing events and the rest of the site simple and intuitive.
As individual Sherryfest events were spread all over NYC, an embedded map with directions made finding events a breeze.
To make registering for events as seamless as possible, website visitors were able to add events to their “shopping cart” and pay for selected events all at once.
In addition to letting visitors register for events directly on the site, the Sherryfest team wanted an easy way to check in attendees at the live events without relying on printed-out excel sheets or even an internet connection. Integrating Sherryfest’s booking system with the event check-in app Zkipster made this a cinch.
Since the launch of Sherryfest in 2012, seven more events have been held in NYC, Portland, Toronto, San Francisco and Chicago. Each event has featured a Grand Tasting with 100+ sherries being poured and 400+ attendees.
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