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Peloton, a technology-driven company, has a new fitness bike for the home that has made showing up for a workout easier than ever before. With Peloton, studio cycling literally comes to your home, enabling you to participate in live and on demand virtual cycling classes through an interactive computer screen without having to leave the house. Peloton asked Badger & Winters to create a digital-only campaign for the upcoming holiday season. Peloton had a limited timeline and requested a campaign that would bring to life the unique benefits of the Peloton bike while enabling the company the flexibility to test new creative every week during the season. Badger & Winters approached the challenge with fervor and within two weeks the team developed a campaign called #BecausePeloton. As the agency learned about the product, it began to understand that the list of reasons to own a Peloton bike is endless. Art Directors: Danielle Sim, Lindsay Johnson, Copywriter: Justine Berger

Project Roles
Art Director, Designer
Art Direction, Conceptual, Storyboarding
Social Media Content
Project Industries
Lifestyle, Luxury, Media, Sports