In early 2015, I joined the personal styling service, Keaton Row, as the Creative Director to work with the executive team to redefine the brand, service, and technology, and transition the company from a direct sales, affiliate-link marketplace to a premium, omnichannel styling experience. The new company was built on a buy less, but better approach to style that bucked the trends of fast fashion and offered a premium, white-glove personal styling experience to help women develop their unique styles and build capsule wardrobes comprised of versatile essentials.
- Project Roles
- Creative Director, Designer, Photographer
- Keaton Row
- Creative Direction, Design, Visual Development
- Web Apps, Websites, Blog Templates, E-commerce Platforms, Logos, Products - Digital, Service Designs, Timelines, Typography, UI Design, UX Designs