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Keaton Row

In early 2015, I joined the personal styling service, Keaton Row, as the Creative Director to work with the executive team to redefine the brand, service, and technology, and transition the company from a direct sales, affiliate-link marketplace to a premium, omnichannel styling experience. The new company was built on a buy less, but better approach to style that bucked the trends of fast fashion and offered a premium, white-glove personal styling experience to help women develop their unique styles and build capsule wardrobes comprised of versatile essentials.

Project Roles
Creative Director, Designer, Photographer
Company
Keaton Row
Skills
Creative Direction, Design, Visual Development
Media
Web Apps, Websites, Blog Templates, E-commerce Platforms, Logos, Products - Digital, Service Designs, Timelines, Typography, UI Design, UX Designs
Keaton Row
Keaton Row
Keaton Row
Keaton Row
Keaton Row
Keaton Row
Keaton Row