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Duracell Museum of the Obvious

Lead art director. The Museum of the Obvious was a virtual museum created to promote the launch of the new "pre-charged" rechargeable battery from Duracell. Viral videos were seeded on YouTube along with public stunts in major markets to drive traffic to the MoTO website. What made this battery unique was the fact that it came "pre-charged". That's right, your eyes heard right. The first "pre-charged" rechargeable batteries ever. Just buy and use. No need to pre-charge. Brilliant. Why didn't anyone think of this before? ADCD Silver Award in the interactive Category 2009.

Project Roles
Art Director
The Integer Group
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Digital, Humor
2D Animations, 3D Animations, 3D Illustrations, Advertising, Bad Decisions When I'm Drunk, Branded Content, Commercials - Video, Events, Interactive Installations, Logos, Microsites, Storyboards, UX Designs, Viral Films, Websites
Project Industries
Advertising, Packaged Goods
Duracell Museum of the Obvious