CLEVELAND CLINIC X WP BRANDSTUDIO: EMPATHY BY DESIGN
A 360° interactive tour of the new Cleveland Clinic Taussig Cancer Center, telling the story of how the clinic has been completely designed with empathy in mind.
Accessed through The Washington Post web and mobile platforms, users are able to navigate various rooms of the new clinic in 360°. Users access various hotspots that trigger additional content ranging from interviews with clinic staff and patients, to photo galleries and audio clips.
Everything in the clinic from the way it was designed and constructed, to the way the staff approaches care, considers the patient experience. Our goal with the project was to make that shine through.
- Project Roles
- Executive Producer
- Washington Post BrandStudio
- 360° Video, Content, Documentary, Producing
- Branded Content
- Project Industries