NASA, Marvel Innovations and Skull Base Institute
Strategic marketing, re-branding, cutting edge web development and creative development of a multi-phased, multicultural awareness program designed to educate consumers and physicians globally about the world's premier institute to perform every skull base surgical procedure using minimally invasive endoscopic techniques.
Branding campaign elements and creative included strategic re-branding of the Institute and non-profit foundation; designing and launching a fully-animated website with surgical animations, 3-D brain maps and video; ongoing web marketing; print advertising, media kit, print collateral, photography and illustration.
Onging work with the Skull Base Institute led to an innovation partnership and collaboration with NASA scientists and the Skull Base Institute to help launch next-generation surgical instruments.
Marvel is the world’s first 3D/HD surgical endoscopes under 4 mm, with a rotating tip.
Work includes strategy, brand identity, logo design, 3D medical animations, business plan presentation, sales tools, presentations, responsive website and mobile design, introduction video, product design concepts, and consulting for the international product launch.
I entered my work in three categories at the national 2017 Aster Awards, for excellence in healthcare marketing and won in all three categories nationwide – Two Gold awards for the Marvel website and Marvel special video production and a third Silver award for the Skull Base Institute brochure advertising category.