After a 40 year hiatus from brand advertising, Steinway set out to shift the perception of the world's finest, handcrafted piano from living exclusively on a concert stage, to finding a place in the homes of affluent piano players.
In a world of mass produced pianos, only Steinway
Steinways trademark lyre became integral part of each headline.
- Project Roles
- Art Director
- Art Direction
- Branded Content
- Project Industries