These ads popped of the pages of the WSJ, The NY Times and other financial publications. Each "V" represented it's category of fund.
This campaign resulted in a tripling of Vanguards market share and increasing advisor awareness. Four of Vanguard's ETFs were among the top 20 best-selling ETFs in the industry the year the campaign launched.
It was featured in the book, Designing Brand Identity (third edition) by Alina Wheeler.
- Project Roles
- Art Director
- Art Direction
- Project Industries