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VANGUARD VIPERS

These ads popped of the pages of the WSJ, The NY Times and other financial publications. Each "V" represented it's category of fund. This campaign resulted in a tripling of Vanguards market share and increasing advisor awareness. Four of Vanguard's ETFs were among the top 20 best-selling ETFs in the industry the year the campaign launched. It was featured in the book, Designing Brand Identity (third edition) by Alina Wheeler.

Project Roles
Art Director
Company
vanguard
Skills
Art Direction
Media
Advertising
Project Industries
Finance
VANGUARD VIPERS