LYCRA "DEFINE YOURSELF"
Introducing the infusion of Lycra fibers into various fabrics and garments
giving them more comfort, flexibility and flow. At the time, Lycra was perceived
solely as tight, shiny Spandex workout wear. We wanted to illustrate how the
garment could flow away from the body as well as hug the silhouette. The goal
was to imply fashion, not dictate it. Thus a simple thread outlining a nude figure. The campaign appeared in all fashion magazine September issues and OOH during Fashion Week in NYC. Shot by the late David Seider.
- Project Roles
- Art Director
- DUPONT LYCRA
- Art Direction
- Advertising, Apparel, Classy Nudes, Posters
- Project Industries