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LYCRA "DEFINE YOURSELF"

Introducing the infusion of Lycra fibers into various fabrics and garments giving them more comfort, flexibility and flow. At the time, Lycra was perceived solely as tight, shiny Spandex workout wear. We wanted to illustrate how the garment could flow away from the body as well as hug the silhouette. The goal was to imply fashion, not dictate it. Thus a simple thread outlining a nude figure. The campaign appeared in all fashion magazine September issues and OOH during Fashion Week in NYC. Shot by the late David Seider.

Project Roles
Art Director
Company
DUPONT LYCRA
Skills
Art Direction
Media
Advertising, Apparel, Classy Nudes, Posters
Project Industries
Fashion
LYCRA "DEFINE YOURSELF"