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FreshDirect

Radio Mercury Awards finalist District 2 Addys - Best of Show With our "Grocery Shopping Perfected" campaign, we used utopian scenes to highlight the quality of the product while pointing out that with the convenience of FreshDirect, you don't need to go to these lengths to get that quality.

Project Roles
Copywriter
Skills
Conceptual, Copywriting
Media
Commercials - Radio
FreshDirect
FreshDirect
FreshDirect